Peter Feeleus immigrated from Holland to a small farm in St. Eustache, Manitoba with less than $10 in his pocket. Peter came to Canada looking for a better life with more opportunity than he had in Holland. We later found out that when immigrating to North America he had a choice of Manitoba or California, and decided on the always sunny-never cold Manitoba!
Peter and his Brother Leo purchased Direct Auto Parts in St.Francois Xavier, Manitoba. Peter and Leo worked long hours day in and day out to build Direct Auto Parts into “the place to go” for used auto parts in Manitoba. Peter and Leo each had son’s who were both named Leo and are 10 years apart in age that both ended up working in the business when they were old enough to do so.
Peter, Leo and their sons purchased a parts store and service garage located at 673 Wall St in Winnipeg. Eventually Peter and Leo decided to retire and sold their shares to their sons Leo and Leo. Because there were too many Leo’s in one workplace, Peter’s son Leo was quickly dubbed JR as he was the younger of the two cousins.
Leo and JR decided to expand further and purchase an Engine and Transmission rebuilding facility located on Ferry Road in Winnipeg. After many years of growth and expansion, Leo and JR decided to create two distinct companies so that each would have its own identity and service offering.
The service facility and parts store on Wall Street was re-branded to Direct Automotive Inc and continues to be a successful family run business.